Gadi Amit of NewDealDesign
Wearable technology is an exploding market. A trickle of devices ranging from fitness trackers, to smartwatches, to identification tools are rapidly turning into a flood, with many more expected for 2014. What separates this category from so many other forms of technology is how personal it is — not only are wearables tools, they also act as ornaments or jewelry. Design plays a crucial role — if something is ugly, unattractive, or just uncomfortable, are most people likely to wear it everywhere they go?
Gadi Amit is the principal designer and one of the founders of NewDealDesign, an award-winning San Francisco firm that has designed a number of consumer products over the past decade. Most recently, NewDealDesign was responsible for the line of Fitbit fitness trackers (including the new Fitbit Force) and the Lytro light-field camera. Amit and his firm have been working hard at building devices that answer those key questions: how do we make a device that is functional, attractive, and durable all at the same time?
Related stories From Daily Tech Whip