Airbnb is doing everything it can to repair its image after a racist host cancelled a reservation earlier this month. The next step of that is to help people of color rent out their homes or spare rooms. “Under the new partnership, Airbnb and the NAACP will conduct targeted outreach to communities of color to help more people use their homes to earn extra income,” the NAACP writes.
In addition to helping minority communities list their homes via the service, Airbnb will give 20 percent of what it makes from this to the NAACP. From there, the social justice organization will work with Airbnb to improve its workforce diversity and ensure that there are plenty of minority-listed homes.
The NAACP stresses that the money Airbnb shares won’t affect host pay-outs, and that even more news will be shared about the initiative in the near future. Now, this isn’t the direct result of the awful sub-letter, Airbnb has been pushing for diversity amongst its hosts. Last year, the company started requiring that hosts agree to anti-discrimination clauses after discovering that racism skewed rentals.