Amazon Treasure Trucks are hawking their wares at Whole Foods

Amazon’s attempts to pitch its own brand at Whole Foods will clearly extend well beyond pop-up stores. The internet retailer has announced that its deal-serving Treasure Trucks are starting to appear at “various” Whole Foods Market stores across the US, giving you a chance to pick up discounted products (ordered through the Amazon mobile app) while you’re shopping for produce. This isn’t just about advertising Amazon, though.

The January 30th introductory offer is an Instant Pot pressure cooker. Rather appropriate for a Whole Foods location, don’t you think? However, you’ll also receive a coupon for $10 to $40 off Whole Foods as well as recipes from Nom Nom Paleo writer Michelle Tam. As such, this is more about creating a harmonious link between Amazon and Whole Foods than promoting one or the other.

There’s no mention as to if or when the truck appearances will wind down. We’ve asked Amazon for more details about the campaign. It wouldn’t be shocking if these continued indefinitely, mind you. Amazon wants to remind everyone that it owns Whole Foods, and it will likely drive that point home as long as it can.

Source: Amazon

Source: Engadget - Read the full article here

Author: Daily Tech Whip

This article is part of our 'News Tiles' service. The site is currently in Beta. When it is fully operational you will be able to search through and arrange the 'Tiles' to display a keyword, product or technology over your chosen time period. For example you would be able to display all of the leading tech articles on the new Kindle Fire, in one spot in real time. You will also have access to our own original reporting and analysis as well as a polished place to post your own thoughts & reviews here, amongst the Daily Tech Whip Community. Please let us know if you have any feedback via the contact form or via Twitter. Don't forget to come back next week and see our full site and claim your name and your own free tech blog.

Share This Post On