Amazon announced today that its Fresh grocery delivery service is now available in 190 Greater London postcodes. The online retailer is keen to highlight that the number of eligible postcodes has more than doubled since Fresh launched in early June; though, it almost achieved this milestone just a couple of weeks later when the service expanded past the 69 launch postcodes to cover a total of 128. Today’s update comes soon after Amazon brought its £35 Dash scanner to the UK. With the device, you can add products to your virtual basket by simply reciting your shopping list into its microphone, or by using the on-board barcode scanner on your dangerously light bag of frozen chips.
As a quick reminder, Amazon Fresh offers more than 130,000 items, including perishables like meat, seafood, fruit and veg, for scheduled delivery. You can book in a same-day slot if you get your order in before 1PM, but that level of convenience doesn’t come cheap. Not only do you have to be an Amazon Prime member, but also a Fresh subscriber paying £7 extra each month, and delivery is only free on orders of over £40.
The easiest way to check whether Fresh now covers the area of London you call home is to plug your postcode into the site. If the fridge is empty and you’re just after a more immediate feed, though, you can always try Amazon’s Prime Now restaurant delivery service, launched in London only yesterday (and likely to a chorus of sighs from Deliveroo, UberEats and other competitors).