The swipe left or right method of match making has helped Tinder rise in popularity since its debut two years ago.
In a report from The New York Times, we get a glimpse at just how folks are using the app. In the aforementioned time frame, the mobile software is said to be approaching 50 million users as it sorts over a billion swipe-based likes/dislikes every day. As far as average user stats go, a typical user logs in 11 times a day, spending an hour and a half perusing.
Women tend to browse a smidge longer than men per session though — staying 8.5 minutes versus 7.2 for the fellas. In terms of “likes,” male users swipe right on 46 percent of the snapshots they view, which is almost three times more often than female Tinder enthusiasts. With premium features on the way for scouting other locales, it’ll be interesting to see how the outfit maintains its growing audience.