Anova acquisition could mean a sous vide chicken in every pot

You might see even more smart cooking gadgets at your favorite retail outlet soon thanks to industry giant Electrolux’s purchase of popular sous vide maker Anova.The $250 million acquisition allows the smaller company to continue as a brand with Electrolux’s resources and reach.

Anova makes a connected, wand-like gadget that perches on the side of a pot. As you cook the food in a sealed bag in a water bath, the wand keeps the temperature stable as long as needed. Proponents of this recently-revived slow-cooking style claim that it makes perfectly-cooked food that tastes amazing, while critics downplay the results. The newfangled connected devices, like those made by Anova, let you range a little farther from your kitchen while the meal takes its sweet time to finish.

You can already purchase an Anova sous vide system from places like Amazon, Best Buy and Target, but you might start seeing them at even more big chains like Walmart, Sears and Bed, Bath and Beyond. Don’t be surprised to see prices drop below the $99 entry point and into impulse-buy territory.

The power of a big appliance company goes beyond distribution channels and economies of scale, though. Electrolux promises to help Anova bring more kitchen gadgets to life, creating an entire kitchen full of smart, easy to use devices to fill your home with like Anova’s smart oven coming later this year.

If you haven’t had a chance to slowly cook your food in a bag for hours on end, your time is coming. With the joy of sous vide capturing the attention of massive appliance manufacturers like Electrolux, even non-foodies might pick one up.

Via: TechCrunch

Source: Anova

Source: Engadget - Read the full article here

Author: Daily Tech Whip

This article is part of our 'News Tiles' service. The site is currently in Beta. When it is fully operational you will be able to search through and arrange the 'Tiles' to display a keyword, product or technology over your chosen time period. For example you would be able to display all of the leading tech articles on the new Kindle Fire, in one spot in real time. You will also have access to our own original reporting and analysis as well as a polished place to post your own thoughts & reviews here, amongst the Daily Tech Whip Community. Please let us know if you have any feedback via the contact form or via Twitter. Don't forget to come back next week and see our full site and claim your name and your own free tech blog.

Share This Post On