Apple owns Beats, but the brand is still alive at HP

Beats Audio may be moving to Cupertino, but that doesn’t mean it’s giving up on the PC market. Well, at least not yet – HP says it still has rights to use the brand’s audio technology for the foreseeable future.

It’s part of the company’s pre-existing contract with Beats: HP can develop new Beats-bundled products through 2014, and it’s allowed to sell those products through the end of the 2015. In other words, we’ll be seeing HP laptops, desktops and tablets with beats branding for the next year and a half.

That’s a lot of leeway. According to CNET, HP isn’t wasting time: it says it’s building an aggressive line-up of Beats enabled devices for 2014.


Source: Engadget - Read the full article here

Author: Daily Tech Whip

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