Apple picks a well-known executive to lead its electric car team

There’s been a lot of talk about Apple’s not-so-secret Project Titan electric car project, but… who runs it? We now have an idea. Wall Street Journal sources understand that Apple has picked Bob Mansfield, one of the company’s better-known executives, to helm its EV efforts. He’d effectively left the company in 2013 and only made a partial return after Apple scrambled to keep him (the Apple Watch is partly his baby), but he’s reportedly back in the swing of things now that Titan is ramping up — all senior managers in the car initiative have to report to him.

Neither Apple nor Mansfield are commenting on the apparent leak.

If accurate, the move might inspire some confidence. You may only remember Mansfield as the man who dove into technical details in Apple promo videos, but he led the hardware engineering behind some of the company’s biggest hits, such as early iPads, the iMac and the MacBook Air. He may not be an automotive expert, but he has a knack for making the company’s hardware visions become reality. That’s particularly important when Apple is entering an unfamiliar field and needs every bit of help it can get.

Source: Wall Street Journal

Source: Engadget - Read the full article here

Author: Daily Tech Whip

This article is part of our 'News Tiles' service. The site is currently in Beta. When it is fully operational you will be able to search through and arrange the 'Tiles' to display a keyword, product or technology over your chosen time period. For example you would be able to display all of the leading tech articles on the new Kindle Fire, in one spot in real time. You will also have access to our own original reporting and analysis as well as a polished place to post your own thoughts & reviews here, amongst the Daily Tech Whip Community. Please let us know if you have any feedback via the contact form or via Twitter. Don't forget to come back next week and see our full site and claim your name and your own free tech blog.

Share This Post On