Apple’s first iPhone 5c ad melds plastic and pop

Apple is releasing its first TV commercial for the iPhone 5c, a simple, colorful spot that finds the smartphone’s unapologetic plastic melting into place while Sleigh Bell’s “Rill Rill” croons gently in the background. It’s not one of the company’s most exciting or energetic ads, focusing instead on highlighting the new phones’ bright, glossy colors. If you followed along with Apple’s keynote last Tuesday, the imagery should look familiar: it’s the exact 30-second spot that was used to introduce the phone in the first place, but with a more energetic song over top of it this time around.

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Author: Daily Tech Whip

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