Apple’s most important introductions: Tim Cook, Craig Federighi, and Jony Ive

Two new iPhones arrived in stores this morning, accompanied by the usual fanfare in the press and lines at retail stores around the world. As it has done for decades now, Apple has granted high-profile interviews to a few favored outlets, maximizing the exposure for its new devices while generating ongoing buzz about its future plans. The Macintosh, iMac, iPhone, and iPod all made the cover of Time, most of them photographed alongside Steve Jobs. This week, though, a trio of less familiar faces stepped into the spotlight — and this time around, they left the phones behind them.

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Author: Daily Tech Whip

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