If there are two things that bind the South by Southwest Interactive festival (SXSW) and the city that hosts it every year, they are technology and BBQ.
So it makes total sense that General Electric would set up shop near the Austin Convention Center, SXSW’s ground zero, with what it called a BBQ Research Center.
The goal? To demonstrate, in very easy-to-understand terms, the connection between GE’s many large-scale, high-tech industrial systems and data analytics. “People understand barbecue,” said Lynn DeRose, a senior scientist and project leader for GE Research. “It’s a lot more tangible than a steam-gas turbine generator.”