Health tech startup BabyWatch (and recent graduate of Startupbootcamp Berlin’s accelerator programme) has announced its newest product – Tedi, an interactive toy and mobile app aimed to track the development of a child. The company is also moving to the U.S. “in the next few months.”
Tedi (pronounced like jedi) is BabyWatch’s second hardware-software offering. Its first eponymous product, which consists of a small ultrasound device and mobile app enabling pregnant women to track their unborn baby’s heartbeat, won this year’s Pioneers Challenge in Vienna.
Scheduled to launch January 2014, Tedi’s features will include video monitoring, sound pattern (or cry) analysis, tracking of motor skills development and temperature/humidity sensors. The product, which is currently being prototyped, is available to preorder for $99.
When asked about where the idea for Tedi came from, BabyWatch founder Urška Sršen said, “As we started developing BabyWatch, we were already thinking, ‘what can we offer to our users once the baby is already born?’”
It’s not the only interactive health-tracking teddy bear on the market though, Tedi bears a striking resemblance to Teddy the Guardian – another startup with Croatian founders that has developed a plush toy with medical sensors.
On the competition, BabyWatch’s Sales and Business Development Manager Morena Šimatić told us: “The girls developing Teddy the Guardian, we actually know them. In the beginning, we were thinking of working together, but they had a completely different vision of what the product should be. For us, it’s fun, it’s a toy, it’s a tool to monitor the child. What they’re doing, they have a different vision focusing more on a doctor or hospital environment device that helps kids to feel safe.”
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