In an effort to beam content to viewers who are more likely to stare at a mobile device than a television, Cartoon Network has a new app that dishes out short clips of content.
The Cartoon Network Anything app for iOS and Android packs 10 to 15-second snippets from Adventure Time, Regular Show, Gumball and Teen Titans Go with games, quizzes, puzzles and more sprinkled in. Variety reports that one goal is to lure the channel’s core audience back to its TV programming by promoting shows with the mobile software.
There’s no way to control the flow of clips and other items, so kids won’t know what’s coming next. The idea is that every time little Joey taps on the app, there will be something he hasn’t seen before. Of course, there’s the opportunity for ad revenue in the future as well, which could take the form of branded video segments with the network’s characters.
And in what should come as a shock to no one, McDonald’s signed on as the launch sponsor. If your kids (or you, no judgement here) are big fans of the CN, both versions of the app are available now via their respective repositories.