Chinese e-commerce giant Alibaba is making a move into mobile gaming, as the company laid out plans for its strategy today, relayed to TNW by a spokeswoman. It is setting up its own mobile gaming platform in the near future as it seeks to disrupt the current situation in which it claims Chinese Internet giant Tencent is monopolizing.
Alibaba is providing its mobile gaming platform service for free to game developers who work on single-player standalone games, but only for the first year. Any revenue the game makes will be split into 70 percent takings for the game developer, a 20 percent cut to Alibaba and a 10 percent donation to rural education.
In addition, game developers and players can make use of Alibaba’s unified account — where they can manage payments, virtual currency, statistics and also tap on the company’s Aliyun operating system.
Alibaba has also pledged to “fully support” mobile games created on its platform by, for example, marketing and distributing games to its 700 million users on shopping site Taobao.