Hey there Verizon subscribers, remember that whole “supercookie” ordeal from not too long ago? Well, it looks like it’s time to put that mess behind us because the ability to wholly opt out of said tracking system is finally available, according to The New York Times. That’s right, the undeletable, unique identifier header is basically a thing of the past once you either opt out on Big Red’s website or call 1-866-211-0874. Seems pretty good, right? It is, but it’s a half-measure — this sort of thing should be opt-in, not the other way around. Privacy advocates like the Electronic Frontier Foundation are pushing Verizon to reverse that, or, hopefully, discontinue the supercookie program altogether. Given how big our digital footprints can get, having an automatic way to shrink them even just a little would probably come as welcome news for practically anyone.
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Source: The New York Times