They’ve been a long time coming, but Facebook’s new video ads are finally here. Confirming a report from the Wall Street Journal that said they’d launch this week, the company says it will start rolling out promoted videos to a limited number of users’ News Feeds, starting with ads for the new film Divergent.
Implementing a similar format to Instagram, Facebook’s video ads will automatically play when they appear on onscreen – although sound will be muted on both the desktop and mobile. While you won’t be able prevent the new ad units from popping up, they can be avoided with some quick scrolling action.
Source: Facebook Newsroom