Facebook test lets you hide upsetting ads

Targeted ads can be annoying, but they’re much worse when they’re insensitive to tragedies in your life. If you lose a child, seeing ads for children’s products is understandably traumatic. Facebook wants to change this. It’s testing a feature that lets you hide potentially upsetting ads. The option is currently restricted to blocking ads for alcohol and parenting products, but the social network tells Ad Age that it may add other topics if users report concerns.

It’s part of a larger change to ad preferences that should make them easier to use than before. They’re both more visual and remain consistent whether you view them from your settings or the ad itself.

This is just a test, and a broader rollout will likely depend on its success. Even so, it’s a big shift for Facebook. The company has been willing to let you skew the type of ads you see, but it hasn’t given you the option of completely wiping out certain ads. It’s an admission that short-term ad money isn’t everything — there’s not much point to showing you an ad if it’s so insensitive that it leads you to quit Facebook.

Source: Ad Age

Source: Engadget - Read the full article here

Author: Daily Tech Whip

This article is part of our 'News Tiles' service. The site is currently in Beta. When it is fully operational you will be able to search through and arrange the 'Tiles' to display a keyword, product or technology over your chosen time period. For example you would be able to display all of the leading tech articles on the new Kindle Fire, in one spot in real time. You will also have access to our own original reporting and analysis as well as a polished place to post your own thoughts & reviews here, amongst the Daily Tech Whip Community. Please let us know if you have any feedback via the contact form or via Twitter. Don't forget to come back next week and see our full site and claim your name and your own free tech blog.

Share This Post On