Ford previews the future of self-driving vehicles

This week, Ford invited members of the tech and automotive press to check out the latest developments, including the first rides in its autonomous vehicles. CEO Mark Fields already revealed the company is targeting 2021 for the release of a “Level 4” vehicle that’s fully self-driving, without contrivances like steering wheels or pedals. For now, it’s testing vehicles like these Ford Fusions on its Dearborn, MI campus, the Mcity test track in Ann Arbor, and on public roads in Arizona, Michigan and California.

Ford’s fully autonomous Fusion Hybrid research vehicle on the streets of Dearborn, Mich. Ford has been researching autonomous vehicles for more than a decade and currently tests fully autonomous vehicles in Michigan, Arizona and California. Ford recently announced its intent to have a high-volume, fully autonomous SAE level 4-capable vehicle in commercial operation in 2021 in a ride-hailing or ride-sharing service.

The video above gives you a taste of what the vehicle actually “sees” on its test route, thanks to a combination of cameras, radar and LIDAR units. Like other self-driving car demonstrations I’ve experienced, the Fusion could navigate the test route without much of a problem, responding to both simulated and live situations easily. The reason the company is waiting until 2018 to deploy its on-campus autonomous transports is partially due to the risk of the unexpected. Besides the scare stories of Tesla Autopilot crashes, in some of the demos the cars hesitated because of situations they weren’t quite ready to handle.

As Business Insider’s Henry Blodget noted while interviewing Fields, in one circumstance a pedestrian being too-police and waving the car through resulted in a standstill. The car wasn’t ready to move on its own, and people that aren’t used to seeing self-driving vehicles on the road that might not read a wave-through.

Still, Ford is going heavy into self-driving tech, with Fields saying he expects it to have as big of an impact as the assembly line did. That video of the data its cars are producing in real-time could even mean more to the future of Ford than the usual HP ratings, as customers increasingly value information and services, in addition to manufacturing and technology Similar to Uber’s self-driving test vehicles, Ford plans to make its first self-driving cars available as part of some type of ride-sharing/ride-hailing. CTO Raj Nair said in an interview that he was surprised by how quickly that market grew, but clearly, the economics are appealing as automakers get ready for a future where people might put more miles on cars that they don’t own.

Source: Ford

Source: Engadget - Read the full article here

Author: Daily Tech Whip

This article is part of our 'News Tiles' service. The site is currently in Beta. When it is fully operational you will be able to search through and arrange the 'Tiles' to display a keyword, product or technology over your chosen time period. For example you would be able to display all of the leading tech articles on the new Kindle Fire, in one spot in real time. You will also have access to our own original reporting and analysis as well as a polished place to post your own thoughts & reviews here, amongst the Daily Tech Whip Community. Please let us know if you have any feedback via the contact form or via Twitter. Don't forget to come back next week and see our full site and claim your name and your own free tech blog.

Share This Post On