Google wants to make mobile web browsing faster

Let’s face it: a lot of those beautifully-designed websites, feature articles and media don’t translate well for those browsing on a mobile device. To improve the speed and efficiency of the mobile web, Google has announced the Accelerated Mobile Pages (AMP) Project. Through the initiative, Mountain View is looking to leverage existing HTML tech to help publishers build “light-weight” sites that load faster, even if they contain video, animations, slideshows and other items that typically require significant bandwidth. “We also want the same code to work across multiple platforms and devices so that content can appear everywhere in an instant,” a blog post announcing AMP explains. Google has already used AMP’s HTML open framework for Search and its other apps/services (like News) could see the tech as well. The company already has around 30 publishers on board, including Twitter, Pinterest, WordPress and LinkedIn. Of course, Google isn’t the only one improving mobile browsing as Facebook varies how your News Feed loads based on your connection.

Source: Official Google Blog

Source: Engadget - Read the full article here

Author: Daily Tech Whip

This article is part of our 'News Tiles' service. The site is currently in Beta. When it is fully operational you will be able to search through and arrange the 'Tiles' to display a keyword, product or technology over your chosen time period. For example you would be able to display all of the leading tech articles on the new Kindle Fire, in one spot in real time. You will also have access to our own original reporting and analysis as well as a polished place to post your own thoughts & reviews here, amongst the Daily Tech Whip Community. Please let us know if you have any feedback via the contact form or via Twitter. Don't forget to come back next week and see our full site and claim your name and your own free tech blog.

Share This Post On