One of the biggest problems with voice search is that, for consistent results, you have to use specific words and phrasing. The process often feels unnatural, and you spend most of your time trying to second-guess the sort of sentence Google will interpret properly. Well, Google is making it a little easier now with location aware queries. It means that your Android or iOS device will take your current position into consideration and pair your questions to nearby points of interest. So If you ask “how big is this lake” or “what’s the name of this park,” Google should know what you’re referring to and provide the relevant information. The feature was shown off at the Search Marketing Expo in Paris and appears to be live right now for some iOS and Android users. If nothing else, it should keep you amused until Google releases Android M and its ambitious Now on Tap service.
Location Aware Search is live unannounced feature in Google Search App. Ask about things nearby without naming them pic.twitter.com/ML7APC6Msc
– Danny Sullivan (@dannysullivan) June 9, 2015
Via: Search Engine Land
Source: Danny Sullivan