Kanye West spoke at a conference in Cannes this morning, and he used the opportunity to talk about Apple’s acquisition of Beats and the importance of companies connecting with culture at large.
According to Adweek, West posed that Apple’s purchase never would have happened if Jay Z hadn’t struck a deal with Samsung last year to have his album debut on its phones. It was a controversial deal and a shrewd business move, but it gave Samsung a level of cool that’s generally hard to buy.
“There would have been no Beats deal without the Samsung deal. It showed the number one company the importance of connecting with culture,” West said, according to Adweek.
West is a big fan of Apple, and in particular Steve Jobs. Yet he isn’t quite as excited by Samsung, despite respecting its partnership with Jay Z.
“The reason I said I didn’t like Samsung particularly is because throughout my entire life, because of how my parents raised me, I have to work with the number one,” West said, citing Jay Z, his wife, and Louis Vuitton as things he sees as numbers ones.
“Samsung is not quite Apple, but it showed that Jimmy [Iovine] and Dre would be able to connect with the number one influencers.”
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