Microsoft’s Windows phone team has pulled their Anti-Apple ads. The ads attempted to poke fun at the decision making process that led to the creation of the new iPhone 5s. This is not the first time that Microsoft have got it wrong. Which forced us to ask have Microsoft ever made a good ad? See the bottom of the article for our answer.
From MacRumors – Microsoft has posted seven new videos to its Windows Phone YouTube page, as part of a new series it calls ‘A fly on the wall in Cupertino’. The ads purport to show iPhone 5c and 5s product pitch meetings with characters that bear a striking resemblance to Steve Jobs and Jony Ive, though the Jobs-esque character is called Tim several times. If the executive in the videos is intended to resemble Steve Jobs, then they would appear to be in very poor taste. It’s not at all clear how the videos — which don’t ever explain how Windows Phone is better than iOS — help Microsoft achieve its stated goal of getting users to switch to its platform.
Microsoft have a history of missing the mark with their advertising so we we challenged ourselves to find one that was good or at the very least effective.
It was not easy but we think this ad from 2009 by Alex Bogusky of CP+B was the right approach at that time. The casting (of Lauren) was less cringe worthy than Microsoft’s usually low standard. The premise that Apple was not competitive in the under $1,000 market was accurate at the time (The Mac Air has gone a long way to rectifying that since) and the line “I’m just not cool enough to be a Mac person” made some recoil but did resonate with many customers (Samsung borrowed from this playbook years later with their smart phone campaigns).
This is our pick as one oft the best Microsoft Ads, do you have a better one?
Update: Twitter User – Peter Macinkovic – has reminded us of Gmail Man. It’s another attack ad but it does have some great lines including ‘sticking his nose in every colon’ at 0:17