Microsoft is taking a new approach to its lack of Windows Phone apps. The software maker has started publishing Windows Phone apps for websites like Lowe’s, TMZ, and J.Crew that are simply the mobile version of the sites packaged into a Windows Phone app. In a move that ZDNet notes is part of Microsoft’s WebApps team, there’s over 40 web apps published that are designed to look like Windows Phone apps.
A Microsoft spokesperson has confirmed the apps are published by the company, noting that they’re not designed to replace native apps. “We are helping people access great mobile experiences on Windows Phone by creating pinnable Web Apps that show up in the app list,” says a Microsoft spokesperson. “In most cases we hope that usage of the Web App will encourage the ISV to publish its own native app.”
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