Motorola CEO apologizes for failed Cyber Monday promotion

After Motorola’s $349 Moto X offer devolved into a public relations disaster on Cyber Monday, CEO Dennis Woodside has issued a formal apology to disappointed consumers everywhere. “We owe you an apology,” reads the note posted at Motorola’s official blog. “I want you to understand what happened, and what we are doing to rectify the situation.” According to Woodside, Motorola badly misjudged demand for the discounted Moto X, which wound up being “far greater than we expected.” The mistakes piled up from there, as Woodside says his company failed to adequately test MotoMaker before the offer went live. “Testing failed to reveal weaknesses caused by large volumes of concurrent orders flowing through the Moto Maker customization engine.”

A massive spike in traffic and web orders quickly led to Moto Maker going down for the count. “We couldn’t fulfill orders. The site became unstable.” Woodside notes that “some orders were filled” — likely referring to Developer Edition Moto X handsets that the company managed to successfully sell – but admits “many customers tried all day to place their orders, unsuccessfully.”

 



Source: The Verge - Read the original article here

Author: Daily Tech Whip

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