NBC’s Vivian Schiller is Twitter’s new head of news, says AllThingsD

NBC News’ Vivian Schiller has been tapped as the head of Twitter’s newly launched News division, according to a report from AllThingsD. Schiller is a natural fit for the post, having managed the digital end of NBC’s news operation, after serving as CEO of NPR for two years.

She was notable at NBC as an outspoken advocate of social media as a tool for breaking news and spreading awareness. “I would have gotten the shakes if I couldn’t have looked at Twitter while I watched the debates,” she told The Verge in an interview in November.

At NBC, she was particularly aggressive about the news organization’s Twitter presence, overseeing the team behind the popular @BreakingNews account while maintaining the importance of stories that don’t fit into 140 characters.

“In many ways Twitter is much better suited to fast-moving story than a longform piece,” she told The Verge. “On the other hand, you can’t get the depth and context from Twitter.”

The hire also comes at an interesting time for Twitter, as the company approaches its IPOand faces criticisms on diversity grounds.

 



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Author: Daily Tech Whip

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