Offline Magazine (the company) is aiming to expand by offering its platform to other publishers. First up is Brooklyn Magazine, which launched its Offline-powered app for Newsstand today.
With its platform, Offline aims to give smaller publications a way to compete with much larger publications on Newsstand. And with its dictation feature, which is produced by a studio that also does work for Audible e-books, Offline offers something that I haven’t seen on most high-end news apps.
“We believe [Newsstand] is probably the most underutilized space [on iOS],” Offline co-founder Tom Smith told VentureBeat in an interview. “What we’re trying to do is change behavior.
What’s most striking about Offline’s platform is its clean and simple design — you won’t find any noisy video embeds or interactive ads here. Offline optimizes articles for ideal viewing on the iPhone and iPad, and it balances media so that it doesn’t get in the way of the text.
Khoi Vinh, the creator of the iPad collage app Mixel and the former design director of The New York Times, is also consulting on Offline’s design.
While Smith wouldn’t rule out ads in future partner publications, there currently aren’t any ads in Brooklyn Magazine‘s app, and he says there will never be ads in Offline’s core news app. The company currently is sharing app subscription revenues with Brooklyn Magazine.
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