Offline Magazine opens up its slick iOS platform to publishers — starting with Brooklyn Magazine

Offline Magazine opens up its slick iOS platform to publishers — starting with Brooklyn Magazine
Image Credit: Offline Magazine

 

Offline Magazine (the company) is aiming to expand by offering its platform to other publishers. First up is Brooklyn Magazine, which launched its Offline-powered app for Newsstand today.

With its platform, Offline aims to give smaller publications a way to compete with much larger publications on Newsstand. And with its dictation feature, which is produced by a studio that also does work for Audible e-books, Offline offers something that I haven’t seen on most high-end news apps.

Offline Magazine's app for Brooklyn Magazine

Above: Offline Magazine’s app for Brooklyn Magazine

Image Credit: Offline Magazine

“We believe [Newsstand] is probably the most underutilized space [on iOS],” Offline co-founder Tom Smith told VentureBeat in an interview. “What we’re trying to do is change behavior.

What’s most striking about Offline’s platform is its clean and simple design — you won’t find any noisy video embeds or interactive ads here. Offline optimizes articles for ideal viewing on the iPhone and iPad, and it balances media so that it doesn’t get in the way of the text.

Khoi Vinh, the creator of the iPad collage app Mixel and the former design director of The New York Times, is also consulting on Offline’s design.

While Smith wouldn’t rule out ads in future partner publications, there currently aren’t any ads in Brooklyn Magazine‘s app, and he says there will never be ads in Offline’s core news app. The company currently is sharing app subscription revenues with Brooklyn Magazine.

 

 

 



Source: Venturebeat - Read the original article here

Author: Daily Tech Whip

This article is part of our 'News Tiles' service. The site is currently in Beta. When it is fully operational you will be able to search through and arrange the 'Tiles' to display a keyword, product or technology over your chosen time period. For example you would be able to display all of the leading tech articles on the new Kindle Fire, in one spot in real time. You will also have access to our own original reporting and analysis as well as a polished place to post your own thoughts & reviews here, amongst the Daily Tech Whip Community. Please let us know if you have any feedback via the contact form or via Twitter. Don't forget to come back next week and see our full site and claim your name and your own free tech blog.

Share This Post On