Perhaps an app by any other name would not smell so sweet, which is why Facebook has commandeered “Paper” for its new mobile news app.
However Paper is already the name of another popular app out there — the first and flagship app of a startup called FiftyThree — and CEO Georg Petschnigg would prefer if Facebook chose a different name.
“We reached out to Facebook about the confusion their app was creating, and they apologized for not contacting us sooner. But an earnest apology should come with a remedy,” Petschnigg said in a blog post. “There’s a simple fix here. We think Facebook can apply the same degree of thought they put into the app into building a brand name of their own. An app about stories shouldn’t start with someone else’s story. Facebook should stop using our brand name.”
Paper takes tools that stimulate creativity, such as pencils, pens, markets, and paints, and turns them into digital versions. It recently passed 100 million pages created and Apple designated it the 2012 iPad app of the year.
Then Facebook came along and confused things.
“What will Facebook’s story be? Will they be the corporate giant who bullies their developers? Or be agile, recognize a mistake, and fix it? Is it ‘Move fast and break things’ or ‘Move fast and make things’” Petschnigg said.
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