Pottery Barn's AR app will preview your future furniture

When you’re looking to purchase the perfect couch for your living room, you probably want to make sure that it looks good next to your end table. Pottery Barn hopes to entice shoppers into its stores with a new augmented reality app set to do just that when it launches later this month.

3D Room View will give you the option to see any Pottery Barn product in any of your existing rooms, even if it’s empty. You will be able to add, move and remove furniture, rugs, lamps and pillows and change the color of the pillows and upholstery. Two other AR apps will be available later this month, too: one to help teens design their own rooms around a desk from Pottery Barn and another that shows you couches in 360-degrees. Why you’d need a separate app to spin a couch around is anyone’s guess, however.

The new Pottery Barn app is made possible by Google’s Tango, an augmented reality technology that’s already been used by BMW and the Gap (as well as by mummy-studying scientists). Unfortunately, there are only two Tango-enabled phones, the Lenovo Phab 2 Pro and the Asus ZenFone AR; you’re out of luck if you have an iPhone or any other Android handset. The app is also only available in the San Francisco Bay area for now, with plans to roll out across the country later this year. Sorry, east coasters.

Ikea and Lowe’s already offer AR apps, while East-coast competitor Wayfair launched its own last November. Pottery Barn isn’t really innovating so much as playing catch-up. Still, if there’s one way to get a bunch of Silicon Valley tech bros to boost your bottom line, it’s with a gimmicky smartphone app.

Via: SF Chronicle

Source: Engadget - Read the full article here

Author: Daily Tech Whip

This article is part of our 'News Tiles' service. The site is currently in Beta. When it is fully operational you will be able to search through and arrange the 'Tiles' to display a keyword, product or technology over your chosen time period. For example you would be able to display all of the leading tech articles on the new Kindle Fire, in one spot in real time. You will also have access to our own original reporting and analysis as well as a polished place to post your own thoughts & reviews here, amongst the Daily Tech Whip Community. Please let us know if you have any feedback via the contact form or via Twitter. Don't forget to come back next week and see our full site and claim your name and your own free tech blog.

Share This Post On