QuizUp aims to go from fad to force with $22 million in funding

Plain Vanilla Games, the studio behind the wildly popular QuizUp, a trivia app for iPhone, announced today it has raised a $22 million series B round of venture capital funding. Since it launched only five weeks ago, the game has already racked up more than five million downloads.. Perhaps most important for the app’s long term prospects, more than 22,000 users have applied to become Wikipedia style contributors to the topic forums created around trivia categories like basketball, horror movies, and theoretical physics.

“There is always a danger with games that people play them for a week or so, then get bored, discard them and move on to the shiny new thing,” says Plain Vanilla CEO Thor Fridriksson. The company had that experience…

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Source: The Verge - Read the original article here

Author: Daily Tech Whip

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