Joining the other top carriers, Sprint today introduced its device upgrade plan: One Up. The conceit for all these plans is that you will ultimately pay full-price for your phones through monthly installments, with opportunities to upgrade once you’ve paid off about half the phone’s price. With Sprint’s iteration, your unlimited plan will be trimmed by $15 per month, effectively removing the device subsidy that normally resides in a phone plan. There’s also no monthly fee for participation in the plan, which adds a simplicity to their plan that isn’t shared by the competition. The move away from phone subsidies has appeal for cost-conscious consumers who have concerns about hidden costs. Sprint’s option fares well against the competition and seems to be the most straightforward option, particularly when paired with Sprint’s affordable unlimited talk, text, and data plans. With T-Mobile’s JUMP plan, the cost for participation in the plan ($10 per month) works against Sprint’s plan discount. Verizon’s Edge and AT&T’s Next plans have no monthly fees, but they offer no discount on their costly talk, text, and data plans, which means participants are effectively still paying a subsidy for their devices. As always with Sprint,
Author: Daily Tech Whip
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