The new Mac Pro: will professionals embrace Apple’s brave, expensive vision of the desktop?

There’s no doubt that Apple’s brand-new Mac Pro is as much a statement as a computing tool. From its dramatic introduction at WWDC 2013 (marked by SVP Phil Schiller’s bravado) to its radically engineered internals, the Mac Pro is meant to remind the public that no other company designs or builds hardware quite like Apple. At $2,999 — $500 more than the outgoing model — its price is also a statement. It’s a powerful, beautiful, aspirational computer that makes very little sense for the vast majority of the population. However, it’s a computer Apple felt it had to make.

The question facing Apple now: is the Mac Pro still a computer that professionals in fields like photography, videography, and audio (once Apple’s bread-and-butter market) will feel compelled to buy? There are a few reasons it might be a tougher sell than before, starting with that $2,999 price tag. While a $500 increase for the base-model Mac Pro might be a drop in the bucket when you’re talking about buyers who rely and depend on these machines to make their living day in and day out, Apple’s new desktop will also ask potential users to rethink their notions about what exactly they need out of their professional machines.

 



Source: The Verge

Author: Daily Tech Whip

This article is part of our 'News Tiles' service. The site is currently in Beta. When it is fully operational you will be able to search through and arrange the 'Tiles' to display a keyword, product or technology over your chosen time period. For example you would be able to display all of the leading tech articles on the new Kindle Fire, in one spot in real time. You will also have access to our own original reporting and analysis as well as a polished place to post your own thoughts & reviews here, amongst the Daily Tech Whip Community. Please let us know if you have any feedback via the contact form or via Twitter. Don't forget to come back next week and see our full site and claim your name and your own free tech blog.

Share This Post On