The UK is getting a MoviePass clone

It’s hard to deny that MoviePass (the service that allows you to see one 2D movie a day in theaters for a set monthly fee) has been a huge hit in the US. That’s why it’s hardly surprising that the UK has a MoviePass clone of its own in the works. Called cPass, it claims to be the first UK and European movie ticket subscription service, with prices set as £9.95 ($13.83) per month. The service is currently in sign-up mode and hasn’t actually launched yet.

The service seems to work similarly to that of MoviePass. Once you register for cPass and pay the fee, you receive a card in the mail. Then, you simply choose the movie, theater and time you want to see, and “Check in” on the cPass app. When you arrive at the theater, just swipe your card at the box office and enjoy your movie.

The problem is that no major UK-based theater chains had actually ever heard of cPass, according to Deadline. Odeon, Vue, Cineworld and Curzon are all listed as chains that cPass works with, but there is no agreement in place between them. According to cPass’s FAQ, the company doesn’t have partnerships with these cinemas, which already offer their own unlimited movie subscriptions. However, the founders told Deadline that cPass can operate “at any venue that accepts credit and debit cards.”

The big question for any of these unlimited movie ticket deals is how to monetize it. After all, MoviePass loses money on every subscriber. It’s becoming increasingly clear, though, that the real source of revenue is the subscribers themselves — the data that each user provides, and the way that these users can be advertised to as a result of that. It remains to be seen what will happen with cPass, and whether it will actually launch as a fully fledged service.

Source: Deadline, cPass

Source: Engadget - Read the full article here

Author: Daily Tech Whip

This article is part of our 'News Tiles' service. The site is currently in Beta. When it is fully operational you will be able to search through and arrange the 'Tiles' to display a keyword, product or technology over your chosen time period. For example you would be able to display all of the leading tech articles on the new Kindle Fire, in one spot in real time. You will also have access to our own original reporting and analysis as well as a polished place to post your own thoughts & reviews here, amongst the Daily Tech Whip Community. Please let us know if you have any feedback via the contact form or via Twitter. Don't forget to come back next week and see our full site and claim your name and your own free tech blog.

Share This Post On