Twitter users will pick the Man of the Match during World Cup games

When a football soccer player wins a Man of the Match award, it’s a recognition of their achievements during a particular game.

Commentators and other pundits are often asked to decide which of the 22 players deserves that prestigious honor, but when it comes the biggest soccer show on earth, corporate sponsors have more of a say. During the 2014 World Cup in Brazil, Budweiser, the tournament’s official beer provider, will look to Twitter for inspiration.

Four years ago, you may have cast your vote for the best player via the FIFA website, but this time around this Budweiser is hoping it can increase interaction with fans by getting you to cast your vote using the popular social network. At the start of the second half of each game, Twitter voting will open.

You’ll then be able to click on a photo of your chosen player and register your choice using the dedicated #ManOfTheMatch hashtag. Are Twitter users representative? What if they’ve been drinking when they vote? Could it be open to abuse? Who knows, but maybe it’s worth noting that the selection process hasn’t always been totally transparent.

 

Source: Engadget - Read the full article here

Author: Daily Tech Whip

This article is part of our 'News Tiles' service. The site is currently in Beta. When it is fully operational you will be able to search through and arrange the 'Tiles' to display a keyword, product or technology over your chosen time period. For example you would be able to display all of the leading tech articles on the new Kindle Fire, in one spot in real time. You will also have access to our own original reporting and analysis as well as a polished place to post your own thoughts & reviews here, amongst the Daily Tech Whip Community. Please let us know if you have any feedback via the contact form or via Twitter. Don't forget to come back next week and see our full site and claim your name and your own free tech blog.

Share This Post On