It may be a blatant stab at “viral video” advertising, but I couldn’t help but go “ooh” when I saw this clip released by Nvidia on Thursday. To commemorate roughly one month since the launch of the Nvidia Shield, its handheld gaming and game-streaming device, the company decided to blow it up. In slow motion:
The video doesn’t have the polish of, say, YouTube’s The Slow Mo Guys, after whom the geek-bro intro seems to be patterned. But it’s a cute and unconventional reminder that the Shield exists, and you could be forgiven for forgetting that fact.
Android-based gaming devices like the Shield and the Ouya are in vogue this year, with still more “microconsoles” on the way like the GameStick, MOJO, GamePop and GamePop Mini. And there’s the Android tablet-to-console hybrid product Green Throttle, which has been out since March. Reception to the Shield, Ouya and Green Throttle has been mixed, though, for a variety of reasons.
One common complaint across the devices (as noted in AllThingsD‘s reviews of each) is with the shortage of high-quality content at launch to make the devices better buys than, say, a similarly priced Android phone or tablet that can play thousands of games.