YouTube and SiriusXM bring internet hits to satellite radio

Youtube

Heads up, internet crooners: your tunes just might make the leap from the web to the radio… sort of. YouTube announced earlier this morning that it inked a deal with Sirius XM to bring the streaming service’s newest and most popular tracks to a new weekly show called the YouTube 15 that’ll kick off on July 11. The show — which’ll air on Sirius’ Hits 1 pop station — will be helmed by YouTube personality Jenna Marbles is but one part of Google’s big new music push. Don’t forget, it’s also preparing to launch subscription-based music features on YouTube, though exactly when that’ll happen (or how they’ll work) is anyone’s guess. The timing is pretty curious though: with a subscription service waiting in the wings, this SiriusXM deal seems well-equipped to get people thinking about YouTube as more than just a repository for cat videos and viral hits. No, it’s a place where people actually discover and consume music; Google’s going to make sure all of us know that soon enough.

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Source: Engadget - Read the full article here

Author: Daily Tech Whip

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